Read the opposing argument from Babe Ruthless.
Another season, another desperate promotional crawl toward the MLB All-Star game this July. And, of course, if you promote something enough through various media outlets then it simply MUST be important, right? That’s the only possible explanation. Well, if that’s the rule you live by, I hope you’re enjoying your Furby and Pet Rock. I have some GREAT Snake Oil I’d like to sell you, too.
Too often sports marketing becomes about repetition of message and not quality of product. No example better illustrates this fact like Major League Baseball’s promotion of All-Star voting for fans. Fans are asked after a short three weeks of actual baseball to vote on which players deserve to play in the All-Star game – you know, that game that decides home field advantage for the World Series. Sure, it is an exhibition game, but it is also a game designed to award the best league with home field advantage. Are you ready to pick those players in April, knowing full well that those players might be deciding if your team gets home field advantage in the World Series? I know I’m not.
This debate depends entirely on context. What is the context for the fans voting in the All-Star game? Are fans expected to pick the best players across the league to represent their preferred league in the All-Star game? Or, are fans simply voting for their favorite players? It seems that there is a substantial disconnect here. Fans are voting based on popularity in the current structure. Allowing fans to vote after three weeks of actual games is absurd because fans have very little sample size to go off of. The kicker is, of course, that the All-Star game is a game fans and players alike want to win.
So, to recap. Fans want to vote for their favorite players early and often. A smaller faction of fans, coaches, and players want to win the game to secure home field advantage in the World Series… a goal that the best players are required to accomplish. The equation simply does not add up, and the early voting perpetuates the problem. Any democratic situation requires the electorate be informed, but in this case the electorate is misinformed with bad information with a small sample size.
Popularity dictating the vote does not seem to make sense, then, because, popular players are not always the best players. And, the inverse is true also in that the best players are not always popular. The problem is, the best players a few weeks into April will not be the best players still after June 1. Consider this very real scenario, folks. If voting were ended right now here is a likely starting lineup for both sides:
1B Miguel Cabrera, Detroit Tigers
2B Robinson Cano, New York Yankees
3B Ty Wiggington, Baltimore Orioles
SS Yuniesky Betancourt, Kansas City Royals
LF Scott Podsednik, Kansas City Royals
RF Shin-Soo Choo, Cleveland Indians
CF Franklin Gutierrez, Seattle Mariners
C Joe Mauer, Minnesota Twins
P Francisco Liriano, Minnesota Twins
DH Vladimir Guerrero, Texas Rangers
1B Albert Pujols, St. Louis Cardinals
2B Martin Prado, Atlanta Braves
3B Pablo Sandoval, San Francisco Giants
SS Ryan Theriot, Chicago Cubs
LF Andre Ethier, L.A. Dodgers
RF Kosuke Fukudome, Chicago Cubs
CF Michael Bourn, Houston Astros
C Ivan Rodriguez, Washington Nationals
P Mike Pelfrey, New York Mets
DH Ryan Braun, Milwaukee Brewers
Do those lists showcase the best talent in MLB, across the board, that is most deserving of an All-Star game apperance? No. Some of the players deserve recognition, but many will likely fade after the adrenaline of April wears off. And frustrated All-Star managers will be left holding the bag. I mean, do the Royals REALLY deserve that much All-Star attention? As a business issue – are fans going to PAY to see the stars from ROYALS? No, but then we’re back at the popularity scenario where the best players are not guaranteed a roster spot. The entire conundrum can be avoided easily if fan voting does not begin until a reasonable amount of baseball has been played.
Plus, if the World Series home field advantage depends on this game, why aren’t the selected managers able to build the type of club they want in order to win the game? Taking fan voting completely out of it, there is potentially a great deal at stake. It doesn’t make sense to put every manager in a difficult situation by forcing underqualified players on them in a playoff series that is a must win should their team reach the World Series.
If fans must be included in the voting, at least recognize that there is no baseball value in beginning the vote this early. It is an effort to pander to fans – an effort I find both insulting and useless. There are some aspects of the game that should be taken seriously, like contracts and championships. Opening the vote even earlier to fans makes a mockery of contracts by triggering All-Star incentives in contracts for players that do not deserve them, and by forcing less skilled players on managers charged with the responsibility of winning a game.
Allowing fans to vote at all is enough. Opening the vote up after three weeks into the season just stuffs the roster with questionable players and works against the goal of the game being taken seriously. Restore pride in the All-Star game… or just don’t bother.