The Shorten NASCAR Races Debate… Fans, Not Sponsors, Have Fox’s Ear

February 1, 2011

Read the opposing argument from Loyal Homer.

If you follow NASCAR, you’re used to hearing fans and participants alike criticize it for being a law unto itself. However, this debate puts an interesting topic on the table for us – should NASCAR let outside entities influence how the sport is run, especially with regard to race length? The simple answer is yes.

The fact is that professional auto racing of any type would not exist without outside entities. Amateur racing will always exist as long as two guys want to see whose car is faster. But professional racing relies on sponsors to fund competition. For NASCAR, the web grows even wider because NASCAR would not exist in its current form without the participating car manufacturers and broadcast partners who put the sport on the air, in turn drawing larger sponsors due to increased visibility. If you do not cater to these outside entities in some way, they will take their business elsewhere. That leaves you with a shell of a professional sport.

The genesis of this debate was reading about how FOX may be exerting some influence on NASCAR to shorten races in order to boost ratings. While that may appear, at least to some, to be a corporate entity trying to bully NASCAR, I believe there’s something different taking place there. If NASCAR races were a four hour cash cow, FOX would want to make them longer. The fact that they want to make them shorter means that they are likely listening to the most important outside entity to any type of professional motorsport – the fans.<br

FOX’s thinking is that more fans will watch if the races are shorter. Since many drivers at the Sprint Cup level acknowledge that the vast majority of the race is spent fine-tuning a car (and probably not running it full out), FOX is keen to cut down on that vast majority of the race that many fans – especially the casual ones – find boring.

Many traditional stock car fans grew up going to their local Saturday night stock car track and watching 15-20 races in the span of four or five hours, as opposed to one race taking that long. FOX wants to cater to the fans because the fans are the ones whose eyeballs drive the advertising that makes the whole cycle work.

NASCAR seems to be moving in the direction of shorter races, but at a glacial pace. This is dangerous, and speaks to a more global problem in American professional sports. As the NBA and NFL stare down the barrel of a possible work stoppage, I think many fans wonder whether or not professional sports really exist to serve their interests. This may be especially acute for hardcore NASCAR fans because many of them believe that the sport betrayed them by expanding its reach beyond its traditional markets and racetracks. Fans also know that NASCAR can quickly change things if it wants to, such as the points system.

Simply put, debating whether or not outside entities should influence NASCAR is not the core of the debate here. Especially with professional auto racing, those outside entities typically represent the one entity that keeps the sport alive – the fans. Within reason, sanctioning bodies should cater to the fans. I’m not advocating NASCAR should force the cars to jump through flaming rings if the fans say it’s a good idea. With appropriate respect paid to the history and traditions of the sport, NASCAR should listen to its partners – and fans – and shorten the races.

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The Shorten NASCAR Races Debate… No Reason To Fix A Race

February 1, 2011

Read the opposing argument from Optimist Prime.

Speedweeks is quickly approaching, and for those are you who are not familiar with that term, that is the official start of the NASCAR season at Daytona International Speedway. Changes are forthcoming for NASCAR this year. In case you missed, it was announced last Wednesday that NASCAR was overhauling its points system to make it easier for the common fan to understand. This was done in part to stop a trend of sagging attendance and falling television ratings. Now comes word that Fox Sports chairman David Hill wouldn’t mind seeing NASCAR races fit into a broadcast window. This led Sports Geek to ask Optimist Prime and myself to debate the issue of shortening NASCAR races, and whether or not broadcasters and sponsors should have any say so in it. I am strongly opposed to having broadcasters “fix” any races… and yes, I did throw the word “fix” out there.

The current contract that Fox Sports has with NASCAR is in effect for four more years. The fact that the sport has been on the network since 2001, with its inaugural race being the race Dale Earnhardt Sr. was tragically killed, shows that it’s been a profitable relationship. But, to pigeonhole a race into a certain time slot is a multicar wreck of Talladega proportions.

For starters, a race isn’t a ball game. It doesn’t have quarters or innings to go by. Yeah, it has laps or miles to go by, but how many times is a race extended due to a green-white checkered finish? How many times is there a massive wreck and the race is given the red flag, thus causing a lengthy delay?

How do you shorten the Daytona 500 by the way? You can’t! I do agree with Dale Earnhardt Jr., who says that he believes some races could probably be shortened, such as the two races at Pocono. Those are two boring races and they are less than two months apart from each other during the season. But I do understand the point of view that races are too long. However, Dale Jr. is a driver, and one of the more popular ones at that. He, not David Hill, deserves a say in how his sport his run. He isn’t sitting in some office wearing a suit deciding these things. Mr. Hill can dot the I’s and cross the T’s on TV contracts. Leave the racing, and making decisions about the sport itself, to the people inside the sport.

Optimist Prime is probably going to argue that since the four TV networks (Fox, TNT, ABC, and ESPN) are paying a rather large chunk of change, they should have a say in the length of the races and other decisions that may improve the sport. But do the networks have a say with the length of the other sports they are involved in? I think not! Yeah, they do have a say of when the games are televised, but hey, these four networks have a say in when these races are televised also, which is why some of the start times for the ten Chase races have been changed to avoid conflict with the juggernaut that is NFL football (assuming it happens) in the Fall.

I respect the fact that broadcasters and sponsors want to maximize their profit potential. Obviously, that’s good business sense. They can do anything they want to promote the product they in which they are invested. But it’s not smart to throw their weight around into changing the structure of the actual sport. That’s crossing the line, and it’s a line that doesn’t need to be crossed.

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